Considered care, real routines
Gentle, well-made essentials for the parts of your day that actually matter — your scalp, your temperature, your rest. No noise, no markup, no fluff.
Discover the ritual →Four essentials. One routine — from your scalp in the morning to your pillow at night.

01 — Stimulate
Red light therapy at the scalp, where hair actually starts. 100 diodes, full coverage, hands-free. The same technology as $800 caps — at a price that doesn't require a second thought.
£68.00
02 — Darken
Contoured memory foam. Zero light, zero pressure on your eyes.
£22.00
03 — Protect
100% mulberry silk. Less friction on hair and skin, night after night.
£27.00
04 — Complete
Mask, pillowcase and spray together. The full evening routine, bundled.
£46.00Still unsure? Talk to us →
Red light therapy is a long game, and we'd rather be straight with you than sell you a miracle. Used consistently — 15 to 25 minutes, 3 to 4 times a week — most people are looking at a 3 to 6 month horizon before they'd expect to notice a difference in how their hair looks. Individual results vary. If a brand promises you results in two weeks, they're selling you something else.
Because the hardware isn't what costs $800 — the brand is. Premium caps carry clinic-tier positioning, retail margin, and marketing budgets. Ours is an LED red light cap that does the core job: consistent red light across the whole scalp, hands-free. We're not claiming to be a medical laser system. We're the accessible way to actually start.
No. Put it on, press the button, get on with your day. Sessions run 15–25 minutes and it's completely hands-free — most people wear it while they work, read, or watch something. It's USB-C rechargeable, so no cords while it's on your head.
If your product arrives damaged or doesn't work, send us a photo and we'll replace it — that's our defective-product guarantee. We don't offer change-of-mind returns, and we'd rather tell you that upfront than bury it in the fine print.
5 to 8 business days, tracked to your door. Shipping is a flat $8.99 — we don't build it into the price and call it free.